Conduct in depth study of container port freight transportation system.

Develop design opportunities for the container supply chain system which would allow the stakeholders to develop informational transparency and trust among themselves and work together towards a sustainable supply chain system.

Project Timeline : 10 months
Role : UX Researcher/Strategist, Master's Thesis

Institutional nature of the operations in the container supply chain ecosystem hinder effective communication among its stakeholders and brings operational inefficiency at various stakeholder touch points.

The role of container ports has changed over the years from just being the region's gateway to a link between the interaction parties along the whole supply chain. They are now transforming into knowledge based global centers in the supply chain.

Drayage (short haul) companies are the ones who play very important role in local ground transportation.
They are the ones who rope-in truck drives to transport consignments from the port terminals to its respective destinations.

Truck driving has always been a lucrative job for the American. The drivers feel pride in being a truck driver.
But unpredictability in the business has forced them to leave, creating a shallow pool of drivers in the system.

Freight forwarders are someone who connect different parties in the supply chain to move the consignment from the start to end.
They are basically travel agents in the container supply chain system.

Planning is the key. There must be enough transparency among the concerned stakeholders to communicate well in advance and plan things better. Informational transparency in the system will encourage accountability and develops trust among the stakeholders

Stakeholders are not economically motivated, they to accept any change in the industry. Therefore, it becomes important to understand their desires and aspirations to alleviate their frustrations from the container supply chain system.

Adaptability is the biggest concern for the current appointment systems. This is because they do not create enough value for its users. They are usually designed keeping terminal productivity in focus and often fail to provide value to other major stakeholders.

One stop solution to conduct peer to peer billing with multiple parties, live equipment tracking, availability of local carriers at once, easy load match, reduced LTL moves.

One stop solution for various operations performed at the terminals, visualizations to interpret fluctuations in the system.

A mobile application to facilitate quick communication during trouble tickets, terminal condition and chassis visibility, optimize daily work plan for higher productive trips, automate billings.